AEO (Answer Engine Optimisation), SEO (Search Engine Optimisation), and GEO (Generative Engine Optimisation) are three related but distinct strategies. SEO targets Google rankings. AEO targets AI chatbot citations. GEO builds brand authority across the AI ecosystem. In 2026, you need all three.
Local businesses appear in ChatGPT, Gemini, and Perplexity results by optimising their Google Business Profile, implementing LocalBusiness schema, building citations, adding AI answer blocks, and creating LLMs.txt. Step-by-step guide for tradies, clinics, and professional services.
Experience, Expertise, Authoritativeness, and Trustworthiness are the invisible ranking factors most SEOs ignore. Here's how to build E-E-A-T systematically and outrank established competitors.
Spammy links no longer move the needle — and they get sites penalized. Discover the exact link-building playbook we use to earn DR70+ editorial backlinks for our clients every month.
A thorough technical SEO audit is the single highest-leverage action you can take for organic growth. Use our 47-point checklist to uncover every issue that's suppressing your rankings.
Single-page SEO is dead. Learn how to build topical authority through keyword clustering, pillar pages, and content hubs that signal deep expertise to Google's algorithms.
46% of all Google searches have local intent. This guide shows exactly how to optimise your Google Business Profile, build local citations, and own your city's search results.
A detailed breakdown of the exact technical fixes, content strategy, and link-building campaigns that took a B2B SaaS platform from 3,200 to 30,800 monthly organic visitors.
Our analysis of 2,400+ websites after Google's latest core algorithm update reveals clear patterns. Here's what changed, who was impacted, and exactly how to recover lost rankings.
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