Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Rizing Metrics website (rizingmetrics.com) and the services we provide ("Services"). By accessing the website, requesting an audit, or engaging us as a client, you agree to be bound by these Terms. If you do not agree, please do not use our website or Services.

You accept these Terms, together with any accompanying quotation or proposal, when you confirm or acknowledge them in any of the following ways: signing a quotation or engagement letter, confirming by email, paying a deposit or initiation fee, or otherwise instructing us to begin work.

Rizing Metrics is an AI SEO agency. We provide search-engine and AI-visibility optimisation and, where separately quoted, paid-advertising management and website or application development. Our Services include, but are not limited to:

• AI Visibility Optimisation for ChatGPT, Gemini, Perplexity, and Google AI Overviews
• Local SEO and Google Business Profile optimisation
• Technical SEO, schema markup, and AI-crawler access fixes
• AEO (Answer Engine Optimisation) content strategy
• Link building and digital PR
• AI Share of Voice tracking and monthly reporting
• Paid-advertising management and website/application development, where separately quoted

You must be at least 18 years old and have the legal authority to enter into a binding contract on behalf of yourself or a business entity to use our Services. By submitting a request, you represent that you meet these requirements.

We offer a complimentary 15-minute AI Visibility Audit at no cost and with no obligation. The audit is informational and does not create an attorney-client, agency, or fiduciary relationship. We may decline to perform an audit at our discretion.

All quoted costs are based on the requirements and timeline you provide at the time of the quotation. You are responsible for ensuring your quotation captures all of your requirements; please review it carefully and confirm the scope with us in writing before work begins.

If requirements are unclear or not provided, we will proceed on the basis of our reasonable understanding of the brief and quote accordingly. Changes to features or scope — including minor or micro-improvements — requested during or after the work may incur additional costs, and any significant discrepancy or ambiguity identified later may require a revised quotation.

Each task is scoped to a defined number of hours. Minor changes within that scope are accommodated where reasonable; anything beyond it is assessed and quoted separately. Any nuance specific to a task should be raised in advance so it can be reflected in the proposal.

Service plans, retainer fees, and one-time setup costs are quoted at the time of engagement and confirmed in writing. Recurring services are billed monthly in advance unless otherwise agreed. Late payments may incur interest at 1.5% per month or the maximum permitted by law, whichever is lower.

All fees are exclusive of VAT, GST, sales tax, or other applicable taxes, which will be added where required.

Monthly retainers may be cancelled with 30 days' written notice. Setup fees and one-time charges are non-refundable once work has commenced. We do not issue refunds for partially completed months. Refunds for prepaid annual plans are calculated on a pro-rata basis less any setup fees and a 10% administrative charge.

Except at our sole discretion or where required by applicable law, we do not provide refunds or credit.

A project placed on hold at your request for more than two months may incur an administrative fee of USD $99 per week and may affect previously approved estimates. Please give us advance notice before placing a project on hold so we can update the account accordingly.

To deliver our Services effectively, we require timely cooperation from you, including:

• Granting us necessary access to your website CMS, Google Business Profile, Search Console, Analytics, advertising accounts, and other relevant accounts
• Providing accurate business information, NAP (name, address, phone) data, and brand assets
• Providing all website content and materials we request, ordinarily within the first two weeks of the engagement
• Reviewing and approving deliverables within agreed timelines
• Notifying us in advance before making changes to any accounts we manage on your behalf
• Paying invoices on time

We make every reasonable effort to complete work within the timeframes set out in your quotation. Where features or functionality are re-scoped or altered, reasonable adjustments to the timeline apply.

Delays caused at your end — including late delivery of content, approvals, or access — may postpone the schedule and, where they exceed a reasonable period, result in additional costs. We will not be penalised for delays outside our reasonable control, provided we continue to make reasonable efforts to stay on track.

During the term of a paid-marketing services agreement, Rizing Metrics shall have exclusive management rights over your advertising accounts (including Google, Meta, and other platforms) unless otherwise agreed in writing.

Any modifications made by you, your agents, or third parties — including changes to ad settings, budget allocation, targeting, creatives, or bidding strategies — without our prior written consent absolve Rizing Metrics of liability for performance fluctuations, budget inefficiencies, or policy violations resulting from those changes. We are not obligated to rectify disruptions, penalties, or losses arising from unauthorised modifications unless you agree to additional service fees for re-optimisation.

Changes made outside our management may reduce campaign effectiveness and can result in account suspension, increased costs, or reduced ROI, for which Rizing Metrics bears no responsibility. Please notify us in advance before making any changes to your advertising accounts.

For development engagements, each piece of work is scoped to a set number of hours, within which minor changes may be accommodated. Programming errors (bugs) identified during development or immediately after delivery are corrected at no additional charge.

Rework on a task that was previously completed and approved, changes to an approved layout, and changes requested after go-live approval are chargeable as additional work. We are not responsible for disruptions resulting from changes to the agreed project after it has been approved.

Web pages are tested on current versions of major browsers (Chrome, Firefox, Safari, and Edge) and on current mobile devices. If you require testing on a specific additional browser or device, please tell us in advance.

Costs for third-party products and services are not included in our quotations unless expressly stated. These may include SSL certificates, payment gateways, advertising spend, plugin or software licences, and domain registration or renewal. Where you ask us to arrange any of these, we will provide a separate estimate for your approval.

Hosting fees are not included in our quotations. If required, we can arrange a suitable hosting solution under a separate quotation. If you manage your own hosting, please consult us before finalising it, as it must meet the technical requirements of the work, and we will require appropriate access to deploy and test.

We make reasonable efforts to assess the suitability of third-party components but are not responsible for their limitations, outages, or rule changes, nor for disruptions caused directly or indirectly by a hosting provider. You are responsible for keeping third-party platforms and software (for example WordPress, Joomla, or open-source components) up to date. Applications are built for commercial-grade hosting and may not perform as intended on constrained networks.

All content created by Rizing Metrics for you (articles, schema markup, technical fixes, reports) becomes your property upon full payment of the relevant invoice. We retain ownership of our methodologies, internal templates, proprietary tools, and aggregated, anonymised performance data used to improve our Services.

You retain all rights in materials you provide to us. You grant us a limited licence to use those materials solely to deliver the Services.

For development work, Rizing Metrics retains copyright in the source code we create (excluding open-source components). Upon full settlement of all invoices, you are granted a licence to use the delivered software for your own business. Custom code may not be resold, duplicated, or transferred to another host, and the licence does not include access to our underlying source where it is provided as part of a hosted solution.

Upon full payment, you receive the right to reproduce, publish, and use the visual designs, copy, and images in the delivered pages together with their associated form and functionality. This does not transfer the intellectual property underlying the build itself — such as scripts, database structures, active-development frameworks, or reusable capabilities.

We treat your business information, performance data, and strategic plans as confidential. We will not disclose this information to third parties except as needed to deliver the Services (e.g. to subcontractors bound by confidentiality) or where required by law.

SEO and AI visibility outcomes depend on many factors outside our control, including changes to search engine and AI platform algorithms, competitor activity, market conditions, and the technical quality of your existing site. We do not guarantee specific rankings, AI citation frequency, traffic volumes, or revenue results. We commit to applying our methodology, expertise, and best practices in good faith.

To the maximum extent permitted by law, Rizing Metrics' total aggregate liability arising out of or relating to these Terms or the Services shall not exceed the fees paid by you to Rizing Metrics in the three (3) months immediately preceding the event giving rise to liability. We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or loss of goodwill.

You agree to indemnify and hold harmless Rizing Metrics, its directors, employees, and contractors from any claim, damage, or expense (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Services, or content you provide that infringes a third party's rights.

Either party may terminate the engagement with 30 days' written notice. We may suspend or terminate Services immediately if you breach these Terms, fail to pay invoices, or engage in conduct that is unlawful, deceptive, or harmful to our reputation. On termination, you remain liable for fees owed up to the termination date.

Email is our primary channel for communications and correspondence relating to your engagement. Please keep us updated with your current email address so that you receive quotations, approvals, reports, and notices.

These Terms are governed by the laws of the jurisdiction in which Rizing Metrics is registered for the relevant client engagement (USA, UK, or Australia, as specified in your engagement letter). Any dispute will be resolved in the courts of that jurisdiction.

We may update these Terms from time to time. Material changes will be communicated by email or via a banner on our website at least 30 days before they take effect. Your continued use of the Services after the effective date constitutes acceptance of the updated Terms.

If you have questions about these Terms, please contact us at support@rizingmetrics.com or through our contact form.